Lobengula Advertising

LOBENGULA ADVERTISING

Woza, hamba nathi on this journey,
and together, let's create a legacy
that lasts for generations to come.

WHO WE ARE

Inspired by the late, great war general, Lobengula Advertising is a young, vibrant and agile agency that knows the needs of our clients and of their customers. We pride ourselves in creative excellence because we live by one rule: Craft or go home baba. We are 100% black owned and have 70% female ownership. The agency has built a name for itself working with giants like Standard Bank, Old Mutual, Redefine Properties, IDC and Mercedes Benz South Africa. We are the creative army you need, offering boutique creative services to give you the wins you need in any battle you're facing.

Our Story

The story of Shaka is known among many but there was another figure, another history-maker during this period of disorder, destruction, and dreams of defiance not often spoken about, but whose story our agency is rooted in.

Mzilikazi

Mzilikazi, the chief of the Khumalo clan, a general highly treasured by Shaka, and one of the most gifted commanders of this explosive period. Beyond these labels, Mzilikazi was a man strong in his conviction, expansive in his thinking, and fearless in standing for both.

Nedebele Kingdom

It was with this energy after a disagreement between himself and Shaka over creative differences, Mzilikazi headed north, into what we know now as Western Zimbabwe and established the Ndebele Kingdom.

Lobengula was his son.

Lobengula

Inherited from his father, Lobengula knew who he was and what he'd fight for; conversation, collaboration, loyalty, and disciplined commitment to the craft of leadership without fear of being seen as a rebel.

Lobengula was the last of the Zulu Chieftains to make a stand for black independence.

Living Proof

For the most part of history, the story of Lobengula was unwritten but we are living proof of this legacy; a tribe fearlessly moving beyond the norm to create new nations from original creative ideas.

what we do

Our approach is
anything but
traditional

Our approach is anything but traditional. We've crafted an agency model that breaks the mold, offering a fresh, tactical approach that speaks to the heart of today's audience.

We're proud to be majority Black female-owned, with a commitment to putting youth front and centre in our creative process.

Our team is a blend of young, innovative thinkers and seasoned, award-winning veterans, ensuring that our ideas are as cutting-edge as they come.

We believe in the power of mentorship and passing on knowledge to the next generation. That's why we're dedicated to nurturing young talent, empowering them to shape the future of advertising.

La kwa-Lobengula Advertising, we’re not just changing how brands communicate; we’re redefining what’s possible in the industry.